XEIKON / Graphic Arts 2020
Table tents
Promotional cards that stand on a table or counter without a separate holder.
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Format and application
A table tent is a freestanding promotional display made from printed board or paper. It sits on tables, counters and other horizontal surfaces; the material needs to retain its stiffness.
Application Guide Graphic Arts 2020-ENG, p. 8
Construction and printed sides
Slots often join the base into a triangular shape; tape or staples are also used. The piece is usually full color. The same graphic can appear on both panels or each panel can have a different image; the guide specifies up to three printed sides.
Application Guide Graphic Arts 2020-ENG, p. 8
Where digital printing helps
Short runs and personalization make it faster and more affordable to produce seasonal offers and promotions for individual stores.
Application Guide Graphic Arts 2020-ENG, p. 8
Production capabilities
For Xeikon, the guide cites efficient imposition and reduced waste through roll-fed production, offset quality, a fifth color station for brand colors and good deinkability for recycling.
Application Guide Graphic Arts 2020-ENG, p. 8