XEIKON / Graphic Arts 2020
Personalized direct mail
Postcards, letters and mail pieces with personalized data.
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Format and audience
Direct mail can be a simple postcard or letter in an envelope, or a full-color personalized mail piece. Material, format and finishing depend on the job; postage costs may affect the size and choice of substrate.
Application Guide Graphic Arts 2020-ENG, p. 9
Personalization
The guide proposes personalizing the recipient, content and call to action; it states that response will be higher than with non-addressed mail.
Application Guide Graphic Arts 2020-ENG, p. 9
Where digital printing helps
Specialized software supports variable data. Short runs, high print quality and fast turnaround make personalized mail more accessible.
Application Guide Graphic Arts 2020-ENG, p. 9
Production configuration in the example
The listed equipment includes Xeikon X-800, Verso 100# Matte Text, Cheetah toner, Xeikon CX500, a web-finishing module, a medium-material rewinder and Kompac equipment for coating application.
Application Guide Graphic Arts 2020-ENG, p. 9