XEIKON / Graphic Arts 2020
Flexible bags and pouches
Flexible packaging, including stand-up pouches.
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Format and application
A pouch is a multi-layer package made from film, foil and other materials. Its shape depends on size, purpose and required functionality. A stand-up pouch with a bottom gusset remains upright when filled and stands out on the shelf.
Application guide Graphic Arts 2020-ENG, p. 19
Why brands choose this format
The guide gives a product-to-packaging weight ratio of 35:1 and associates lightweight flexible packaging with lower energy use in production and transport compared with a move from rigid packaging.
Application guide Graphic Arts 2020-ENG, p. 19
Where digital printing helps
More SKUs, shorter lead times and the popularity of pouches drive demand for just-in-time production, design variants and rapid language adaptation. Multiple versions can be printed in one run, with variable data added in colour.
Application guide Graphic Arts 2020-ENG, p. 19
Capabilities cited in the guide
The guide cites no start-up or job-change costs on the same substrate, high print quality, and a flexographic crossover run length from 4 000 linear metres. This crossover figure is stated in the brochure.
Application guide Graphic Arts 2020-ENG, p. 19