XEIKON / Graphic Arts 2020
Banners, posters and advertising displays
What format does your campaign need: a poster, display sign or extra-wide banner? The Xeikon guide compares production routes for different sizes and shows how digital printing can support short, localised runs.
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Purpose and audience
Banners are display graphics used for information and advertising. They are usually printed in full colour, on one or both sides; substrate, format, print quality and finishing are chosen for the location and purpose.
Application guide Graphic Arts 2020-ENG, p. 7
Choosing a production route
For formats up to A3, the guide identifies toner-based sheetfed printing as a fast, economical option. It points to wide-format inkjet printers for extra-wide banners, and calls B2 digital sheet printing an economical alternative for medium-sized posters.
Application guide Graphic Arts 2020-ENG, p. 7
Where digital printing helps
Short runs, campaigns for individual stores or regions, and fast turnaround make one-off marketing posters and signs more accessible. Xeikon cites unlimited print length, duplex-offset quality at high speed, and good de-inkability for recycling.
Application guide Graphic Arts 2020-ENG, p. 7
Production configuration in the example
The example table lists a Xeikon X-800 workflow, Verso 80# coated cover stock, Cheetah toner and a Xeikon CX500. The page does not associate the CX500 with B2 sheet format.
Application guide Graphic Arts 2020-ENG, p. 7
