# Personalized direct mail

Source: https://xeikon.kz/en/applications/personalized-direct-mail/

XEIKON / Graphic Arts 2020

Postcards, letters and mail pieces with personalized data.

[Select a press →](https://xeikon.kz/en/contacts/)

Print Store illustration. This is a separate design, not a Xeikon print sample.

## Format and audience

Direct mail can be a simple postcard or letter in an envelope, or a full-color personalized mail piece. Material, format and finishing depend on the job; postage costs may affect the size and choice of substrate.

Application Guide Graphic Arts 2020-ENG, p. 9

## Personalization

The guide proposes personalizing the recipient, content and call to action; it states that response will be higher than with non-addressed mail.

Application Guide Graphic Arts 2020-ENG, p. 9

## Where digital printing helps

Specialized software supports variable data. Short runs, high print quality and fast turnaround make personalized mail more accessible.

Application Guide Graphic Arts 2020-ENG, p. 9

## Production configuration in the example

The listed equipment includes Xeikon X-800, Verso 100# Matte Text, Cheetah toner, Xeikon CX500, a web-finishing module, a medium-material rewinder and Kompac equipment for coating application.

Application Guide Graphic Arts 2020-ENG, p. 9

## What to send us

Send a sample or artwork with the substrate, size, run length and finishing requirements.

[Contact Print Store →](https://xeikon.kz/en/contacts/)Source: Xeikon, Application guide Graphic Arts 2020-ENG, pages 9. We will confirm press and substrate specifications before ordering.

## Other applications

[Book covers and dust jackets →](https://xeikon.kz/en/applications/book-covers-and-dust-jackets/)[Keepsake photo albums and collectible books →](https://xeikon.kz/en/applications/keepsake-books-and-photo-albums/)[Wallcoverings and murals →](https://xeikon.kz/en/applications/wallpaper-and-murals/)

## Select equipment for this product

Send a sample or artwork with the substrate, size and run length. We will select the press and finishing equipment.

[Discuss your project →](https://printstore.kz/forms/product-ask/?solution=xeikon)[Compare presses →](https://xeikon.kz/en/catalog/)[iECHO at Print Store · RU →](https://printstore.kz/brands/iecho/)